Feb 2

There are many different ways to invest your money, especially when you are investing in startup companies that may not have safe guards in place to protect investments. One of the most hands-on ways to get involved with new businesses is to become a private money lender. However, private lending is not something that you should blindly rush into. It takes a certain level of trust in the company that you are investing in, as well as knowledge about the banking and investment fields. You may wish to use the services of an attorney along the way to make sure that everything is legally solvent and crystal clear.

To begin with, when you are investing in startup companies there are a few steps to follow. Private lending begins with educating yourself about the field. You can sign up online to take courses that will teach you about banking, loans, and real estate management, all of which will help you with your investment. The more that you can soak up before sinking your money into this, the higher the chances are of you making a sound investment. Study the market carefully and ask any questions ahead of time that you might have about the small business’s market plans.

You might want to also run credit checks or find other ways of ensuring that the borrowers will be capable of paying back your private loans. This can be tricky when you are investing in startup companies, because oftentimes the business owners will have already sunk most of their own assets into the company. To help protect your own interests, this is where it’s helpful to have a lawyer help you with ensuring that your borrowers are financially solvent. You need to have a high enough level of trust in the small business as well as in the borrower to proceed, with legal backing.

Staying on track of current interest rates is also a good way to make sure that your private loans are set at a level that is reasonable. When you are investing in startup companies, you might want to offer lower interest rates as incentive to the business owner to use your services, but this could prevent you from earning back what you are owed. By keeping tabs on current banking rates, you can stay abreast of the latest trends.For more information on investing in investment opportunities usually or normally not found in the marketplace, click here!

Sean Johnson is an Investment Advisor for http://www.inquest.biz an Investment Referral Service for investors requesting information on specific investments.

Jan 27

Normally, profits are a good way to determine if a company might be worth investing in. There is a huge debate when it comes to insurance profits. There is the camp that embraces the idea that health insurance companies have very little profit. There is the camp that thinks there is something suspicious about those low numbers. Both camps have good points. For the investor it is important to know what profits are really like in order to make sound investments that will be profitable. So health insurance is either a really good idea, or a really bad idea.

According to the numbers, the health insurance industry makes very little money. They rank fairly low among industries of the nation at a little over 3% profit margin. By that number, it looks pretty bleak as far as investing opportunities. This would equate to about $100-$200 per insurance policy. Those who would say that insurance profits are very low also blame the medical industry for over priced services and equipment. Over on the other side, they say that the problem is not with the medical industry, but with the inflated prices of premiums on an insurance policy.

The other camp thinks that the low profit margin has been tampered with. They think that expenses were padded in order to make the profit margin lower. Lower profit margins can result in some benefits with taxes, etc. When insurance executives are pulling multimillions per year, some customers begin to question that profit margin a bit. The jury is still out on who is right. Nobody seems to know for certain which camp has the right idea about insurance profits. But as far as investing goes, it is important to know what is really going on with those profits.

A better measure of whether health insurance is a good investment is to take a look at ROIC or return on invested capital. This completely sets aside the debate on insurance profits and get right to what an investor needs to know. How much of what is invested is returned? Those are the numbers that will be more meaningful to an investor. They could also shed some light on the debate about profit margins. ROIC shows how much it takes to run the insurance company verses how much profit it brings in. The ROIC shows that health insurance is closer to 16% profit.

Sean Johnson is an Investment Advisor for http://www.inquest.biz an Investment Referral Service for investors requesting information on specific investments.

Dec 27

In this quick little guide we’ll go over the basics of a sound, successful investment strategy. I’m going to describe to you the few key points that will help protect you from downturns, and keep your investments safely rising in almost any market.

The first thing we have to do is understand the difference between speculation and investment. They should never be mixed up, and they are very different from each other.

An investor is someone who entrusts some vehicle of the market, be it in the form of stocks, bonds, private investments, or something else to grow his or her money through genuine value growth, business planning, or sound financial management. When an investor hands their money over to a third party he´s doing so after having considered the risks and benefits, and after having taken a good look at the fundamentals and numbers behind a given company or other investment opportunity (e.g: Government Bonds). In essence an investor makes educated decisions and allocations that are based on tangible probabilities.

A speculator speculates: taking risks based on guesses, gut feelings, and trends in the general market that may not have any specific connection to a particular asset. Speculation is basically an attempt to outguess or even predict the timing of market movements.

Bearing these differences in mind, let’s proceed to some basic rules of sound investment management. These mostly apply to stocks, but we’ll finish with a bit said on other kinds of investments.

First Rule: Never get confused

The first rule is that you should never confuse speculation with investment. If you don´t have a very clear series of reasons for trusting the inherent value of the company behind a stock over the long run, then don´t buy into it if you want to call yourself an investor. If you’re investing in the company behind a stock, giving it your money to use for what you think will be carefully planned growth, and intending to keep your investment as part of a planned strategy for a long while, then you may call yourself an investor. If you’re trying to outguess the market, time the movement of stocks, and making hunches based on what’s in the news, then you’re speculating.

Second Rule: Don´t bet the college fund

Never speculate with money you cannot afford to lose. Speculating is fine, it can be fun, and if you’re lucky you might have some great successes, but mostly it depends on pure luck. Are you willing to bet the assets for your future and your children’s futures on pure luck? Probably not, so reserve your speculating only for the money which won´t cause a financial catastrophe if it burns away. Do this by creating an entire separate portfolio for speculative investments and keep the money in the form of liquid cash until you’re ready to make speculative moves.

Keep your speculative actions and the decisions behind them entirely separate from the reasoning that leads your investment actions. The two should not be mixed together at all.

Third Rule: Your real investments

Separate your real investment money, which should always make up the majority of your available assets, and put it into yet another fund. This fund must have nothing to do with your speculation fund, and should be designed in such a way that it can be left unsupervised without worrying about how it will do. Your investments are what you’re depending on for your own, and maybe even your children’s financial security, thus they have to be very reliable. So reliable that you could walk away from them for months at a time and not worry at all.

Fourth Rule: True diversification

Make your investment portfolio diverse. Now, a lot of people view diversity as selecting a few stocks from each of a whole array of companies, or maybe buying into the S&P 500 or DJIA stock indexes. This is a mistaken assumption, and although it protects you from the downs of individual stocks, it doesn´t protect at all against the collapse of the entire market. Sometimes nearly every stock goes downhill, and the very few that don´t are impossible to foresee. By diversification, I refer to something far more genuine and secure; real diversification.

Fifth Rule: Five Steps to safety

Diversify for real, and create far more financial security. A truly diversified and secure investment portfolio is made up of several pillars, each consisting of a totally different kind of asset. Thus, break your available investment capital four or five different ways evenly (e.g.: 10,000 being split into five quantities of 2000 each). Having done this, invest one part into stocks (especially stocks that are volatile, with good earnings and revenue fundamentals and without debt far in excess of assets); one part in precious metals, especially gold and silver; one part in bonds, especially long term bonds which come from an issuer that is as unlikely to default as possible; one part, perhaps, on real estate in markets where prices are not far in excess of reasonable for the size of the property. Finally, keep one part in the form of cash or equivalents: assets such as U.S treasury bills, money market accounts, or the foreign currency of a low debt, financially stable country.

Now that you have the five parts of your genuinely diversified portfolio set out, you can rest easy knowing that no matter what happens in the markets, short of an asteroid impact or global nuclear exchange, you will do well over the long run. This is because in any market; deflationary, inflationary; recessionary, or bullish, at least a couple of your pillars will do well, balancing the whole out over the long run. Now it´s time for the last rule, adjustment.

The Sixth Rule: Adjustments

You have to adjust your portfolio periodically. The best option would be on an annual basis. As the portfolio matures, certain assets will sometimes grow much faster than others, thus the stock component could wind up making up say 50% of the total value. This once again destabilizes your growth and creates too much volatility. Thus, every so often, take whatever has grown to beyond 20 or 25% and sell off the excess, redistributing the windfall amongst the others evenly. Do the opposite if one has dropped particularly after the same time, add enough to increase it back to 25%. This way you would be systemizing the principle of buying low and selling high on an annual basis, while also keeping a percentage of the growing or declining asset pillars for the possibility of their even further growth.

These are just some basic rules, and there are many others which could also be tried and found to work better, at least for the short run. However, with the portfolio rules described above, you’ll at least be providing yourself with the security of a very stable and problem resistant investment program. This is exactly what you need if you’re sincerely keeping your long term future in mind.

Dec 15

First thing to invest in is…Time to read this article it could save you Thousands.

Hello, So I decided to share some wisdom and background in this Hub so I hope you Enjoy.

I have worked in the past selling Land for investment, otherwise know as “Land Banking”

Through this I have spent probably in the region of 800 hours on the telephone to investors and IFA´s (Independent financial advisers) and have picked up a little bit of knowledge on what to invest in and what not to.

It is 2010 nearly 2011 and the economy is not good. Yet some people out there have thousands to invest in, I would recommend you do not invest in anything.

That’s right Cash is King, your broker is sat there saying its a great time to buy, invest in this invest in this your money is doing nothing. Well of course he is, he gets absolutely NO commission if you do not invest so he is happy for you to take a gamble.

If you are adamant you would like to invest then I recommend you invest in things such as Gold, Wine and Coffee. as these items are always sound investments. However there are many other things that sound brilliant but might be a big money grabber.

One thing that is popular at the moment and that I know a lot about is Land Banking. It is growing and as more people invest the companies just get bigger.

The operation usually consists of someone buying a large plot of useless land which is based near current towns and looks to an un professional member of the public like a brilliant investment.

These plots will get planning maybe in 2085 when there is such a demand they decide to let the green field sites go to be built on.

So if you are looking at investing in Land then I recommend you find someone you trust first. There are a few genuine companies out there. I was lucky enough to work for one of them. However I came into contact with many very unreliable cheaply made companies.

The main thing to think at the moment when looking at an investment is can you feed your family if you lose it all.

If the answer is “No” then do not do it, simple as that. Because no investment is 100% safe no matter what your broker tells you. There is always a risk, otherwise they would keep it for themselves.

Due to my previous occupation I could tell you 100 pitch´s to use in order to get you interested in buying a plot of investment land. However it does not mean it is a good idea, I left the operation due to moral feelings. However remember no matter what the broker says they are getting commission sometimes in the region of 15% of the sale so it is highly in there interest to make you buy.

They might use many sales techniques such as the Take away, where by they tell you it probably is not for you and they have run out of the investment so they cannot offer you it. (suddenly they will have a cancellation so that you can make a quick decision and jump on board). Another popular take away method is when they tell you it does not bother if you buy or not because the person on the next call will, this is such an old technique and if you have common sense you should know if it was that good that one in two people buy they would not be telemarketing to new customers for business.

Other methods of sale include giving you a small investment, and guess what it will all go very swimmingly and you will make a nice percentage on it. And then they will bank on your next investment being huge as you will believe they have just made you a lot of money. In reality they could have given you that money out of there own bank role just in order to get you interested, so dont fall for that one.

One big question you need to ask yourself is why and how did the broker get my number?

If the answer to this question is, through a friend that has made money, or they are a family member or something along them lines, then great.

But first make sure that your friend or family member had a good return from a previous investment before you invest because they could just be getting a referral fee for your investment.

Remember it is not an evil plot from your friend, the broker has just sold this client so well they believe in the product and are happy to let you get involved.

So just to re-cap what to invest on and not

Good Investments Include:

* Gold and Silver (precious metals)

* Wine

* coffee

* Your knowledge of investments before making an investment

Bad Investments include:

* Stocks and shares

* Binary shares

* Land

* family members businesses

* Time share

If you have any questions about Investments please do not hesitate to contact me, I have most experience in Land Banking however have knowledge on many different types of investment so please ask me any questions,

(another part of my old sales pitch) “the silliest question, is the one you did not ask”

So I am here for all you people out there that are un-sure of feel bullied into an investment.

Dec 14

A novice trader seems to have some advantage over an old timer: no pre-conceived ideas! If you have been trading for a while and it could have worked better for you it’s time to go back to the basics and review your assumptions.

The tug of war between advocates of fundamental and technical analysis has had its run – but why not use both? You don’t know how long a trade is going to take to bring the expected profit. In case you get saddled with a horse for a long trip why not make sure it has a good pedigree? We are all impatient and greedy. In case things don’t exactly pan out as expected it is comforting to know later that you did indeed do your homework on that stock and it was a sound investment then. Do it at least as a favour to yourself. As the vicissitudes of the market unfold you need the confidence that you entered a sound situation.

Beware of wild random connections. The fact that your last two successful trades involved companies whose names start with letter “C” does not warrant trading more “C” stocks. Said like that it is tantamount to superstition but you would be surprised at the weird assumptions that mess up with your head when you are greedy or fearful – always trying to rationalise and find an explanation for everything…

Operate on several planes simultaneously and correlate what you see. How does your stock behave compared to its industry? How does your stock behave compared to the index? Do the daily, weekly and monthly charts tell the same story? Are we starting a short term retracement within a long term trend? When will you decide the long term trend is over and the correction wasn’t minor at all – you missed the top of the market by 2 months(!) Then answer to that can be found by checking the support and resistance levels in each timeframe. It is also safer to build up and unload a position gradually rather than all at once. You only keep in the market the number of shares your risk tolerance will allow.

Set your parameters before you enter a trade. Decide beforehand what your stop loss order will be and your limit target order will be. If you can’t be at the computer that day for whatever reasons you can rest assured that both your profit is protected and your loss will not grow bigger.

You have heard it all before but why do you keep breaking your own rules all the time? Discipline and a cool head do not come overnight but you will be all the wiser if you stick to it.

One thing you can do is to compare your performance with an automated trading system and see how you can improve your skills. For such a system check out http://TradingPal.net

For more articles like this check out the author’s website at BrunoDeshayes.com

Nov 24

Many novice investors seek information regarding online investment opportunities. Of course, we all want an expert at our disposal. However, most of us cannot afford an expert. A wealth of knowledge is available on the internet for those of us who need the basics to get started. For many novice investors, it may be difficult to discern which sites offer credible information regarding investing. Our guide will discuss the information available for online investors.

Insider Trade Tips

Investors will research and find numerous sources of information regarding online investment opportunities. Investors may receive insider trader tips on a daily basis. This will help them determine which stocks are expected to perform well. Novice investors appreciate this type of advice. Often novice investors are not aware of how to predict which stocks will perform well based only upon news information or information about the business. These tips are especially useful when trading online without the direct help of an experienced investor. Trading software is also available to assist novice investors in making sound business decisions.

Investment Strategy Tips

Many websites offer individuals investment strategy tips on their website. The tips may be regarding stocks, bonds, Exchange Traded Funds (ETFs), commodities or other types of investments. Investors are given advice on how to invest in both a bull market and a bear market. The strategies are remarkably different. In a bear market, investors may tend toward safe investments with moderate growth. In bull markets, volatile investments may yield the most return on investment (ROI).

Online websites will also teach investors how to select sound investment opportunities. Market trends will be revealed to help investors make sound decisions regarding investing. Search for companies that offer investors free seminars and online forums. These webinars will teach investors the basics of investing.

Portfolio Diversification

Portfolio diversification strategies are also discussed online. Investors will be informed of the percentages that they should invest in various investments. For instance, experts recommend that approximately 35% of an investor’s portfolio be in precious metals. Precious metals are safe during a declining economy. The price of gold, for instance, rises when the economy is in decline. Investors should be aware of how to structure their portfolio to avoid catastrophic losses.

Investors will learn the difference between safe investments versus volatile investments. Mutual funds are an example of a safe investment. Stocks are a more volatile investment. The more volatile the stock, the more investors must watch the market to avoid losses. Recommended percentages of investments will be revealed through tips offered online. The information provided will be based on historical data, as well as, the current market state. Investors will learn how to identify opportunities, analyze investments, purchase investments and monitor investments.

Daily News and Streaming Quotes

Much of investing requires monitoring the daily news and predicting how political movements, business deals and the economy will affect a particular security. The financial status of a company and its leadership will also affect the stock prices. Acquisition of a new Chief Financial Officer, for instance, may signify growth and change within a company. This indicates that stock prices may increase. Therefore, investors could conclude to enter the market while the price is still low.

News sources that are offered real time are the best types of news sources. Investors will learn how various news releases will affect stocks. Investors should check new sources daily to determine how the news will affect their securities. Many websites offer DVDs to teach investors how to interpret news releases. Investors will find a wealth of knowledge that will move them forward in their investing career.

Market Analysis

Many online websites will analyze stocks and investments for investors. Websites are also available to select the top performers daily. These watch lists will help individuals make decisions with the help of experts who have knowledge of market trends. Other websites will offer daily stock picks to consumers. These individuals invest as a group, which seem to offer more security than investing alone.

These are just a few resources available to investors who are beginning their journey.

Gracie Hyde writes out of New York about different personal finance tips, including how to find the best online investment opportunities. Always looking for the most favorable investing options, she tends to end up planning her finances at http://www.firstrade.com/public/en_us/productservices/investmentchoices more often than not.

Nov 18

Picture yourself as clueless about the investment world looking for the best investment guide, a guide that could get you up to speed on investment basics and more with little effort on your part. If you don’t know stocks from bonds and mutual funds, I think you would agree that if you could find the right guide that it would be the best investment you could make. With so many books out there, how do you sort out the best guide, one that talks to YOU?

There is a world of difference between the best investment guide and a get-rich-quick book. Many popular publications on the subject of investing are timely in nature and are soon outdated or worse. For example, people who bought some of the popular real estate investment books written in the years leading up to the 2008 financial crisis were sorely mislead, and soon bankrupt if they followed the advice given. The best investment guide for most people focuses on investment basics and sound investment strategies that don’t change from year to year.

In sorting things out, a good way to get a handle on any non-fiction book is to leaf through the table of contents. Does the publication cover the subject areas of interest to you, in a sequence that seems to make sense and is easy to follow? Most people need an investment guide that starts at the beginning and assumes that the reader is a new student to the subject with little prior knowledge of the subject matter. Then it progresses step by step from the basics to investment strategies that work in any economic environment.

There is no reason in the world why learning needs to be boring or difficult. The best investment guide will keep the reader’s interest because it is written in a down-to-earth fashion in plain simple English that’s easy to understand. For example, bonds and the bond funds that invest in them are an investment alternative that most people should consider, but few understand. If this subject is introduced using a real-life example of one person lending money to another virtually anyone can relate to it and get the picture.

An investment guide written for people without a background in finance should first cover the basic financial characteristics common to all investments before getting into specific areas like stocks and bonds. Every investment in the world can be stripped down to its basics in terms of what it brings to the investor’s table. Deciding whether an opportunity is right for you is simple if you know how to compare its investment characteristics with your needs for liquidity, safety, profit potential, and other factors. With these basics covered, our best investment guide then turns its focus to the specific investment alternatives of interest to all average investors: like stocks, bonds and mutual funds.

At this point in the learning process the average person should have a handle on their investment options, and is ready to progress into investing concepts and investment strategies. After all, to succeed and make money as an investor you also need to know how to play the game. The world’s best investment guide, if you can sort it out from the others, is really a complete guide to investing for beginners that starts with investment basics and takes you all the way to the finish line.

A retired financial planner, James Leitz has an MBA (finance) and 35 years of investing experience. For 20 years he advised individual investors, working directly with them helping them to reach their financial goals.

Jim is the author of a complete investor guide, Invest Informed, designed for average investors or would-be investors of all levels of financial background and experience. To learn more about investments and investing and his new financial guide go to http://www.investinformed.com.

Sep 20

Publicly traded companies companies produce three commonly used financial reports:

1. Balance Sheet
2. Income Statement
3. Statement of Cash Flow

Generally all three are part of the quarterly and annual financial statements. Let’s discuss the Balance Sheet.

The Balance Sheet contains what is owned (assets), what is owed (liabilities), and what, it anything is left over (equity). Remember, the balance sheet only shows what the company’s financial position is at one given moment.

Assets are items that have a maturity of no more than 1 year. Your checking account is an example of assets. There are typically 5 categories of current assets:

1. Cash and cash equivalents
2. Short term investments
3. Accounts receivable
4. Inventories
5. Other current assets (i.e. work in progress)

Long term assets include fixed assets i.e. real property, intangibles, assets (i.e. a patent) some investments (i.e. a partnership). They are items that are meant to last more than a year.

Current Liabilities are debts payable within 1 year, such as electric bills, or sales taxes. We can group current liabilities into 5 categories, also:

1. Accounts payable (monthly bills, invoices, etc.)
2. Short term borrowings (such as to meet payroll)
3. Income taxes payable
4. Deferred income taxes (an accounting procedure)
5. Other current liabilities

Long term liabilities are debts due in over 1 years time such as bank loans

Equities. To put it simply Equity is the total assets minus the total liabilities. It is the part of the company the shareholders own. There are 3 parts to equity:

1. Common stock – a minimal share value
2. Paid-in capital – an accounting share value
3. Retained earnings- the equity over the years in the form of profits or losses.

Analyzing financial statements is not an easy chore. Entire careers are made of doing so. It is a process to determine the soundness and stability of a company. All parts of the statement are important and all parts need to be studied to make a sound investment decision.

This author has been writing for the internet for about 3 years. She also creates web pages. You can find some of her work at www.canonconverterlens.com The sight contains good information about adding wide angle lenses to your camera for great and exciting shots.

Sep 2

If you learn how to invest the right way you can invest for your future relatively free from worry without putting all your money in the bank. Here are the steps you need to take to invest for the long term like a professional, complete with a recommended best investment portfolio.

First, accept the fact that you will need to learn how to invest because you will never get ahead playing it totally safe. A 1-year CD pays less than 1% interest. Second, classify yourself on a scale of 1 to 10 in terms of risk tolerance with a 1 being totally safety conscious and 10 being aggressive. Since most people are comfortable with only moderate risk, we will base our best investment portfolio on a risk factor of 3 to 5, moderately conservative.

Third, view investing as a long term proposition whether you are 21 or 71 years old. Expect that even the best investment portfolio will fluctuate in value somewhat. Fourth, invest in tax-favored accounts such as IRA and 401k plans if possible, and do not overlook Roth plans that are FREE from federal income tax.

Fifth, invest only in the three basic mutual fund types: money market funds, bond funds, and stock funds. Avoid sales charges and high yearly expenses by investing in no-load funds, and allow your dividends to reinvest to buy additional fund shares. If you are investing outside of your employer’s plan check out Fidelity and Vanguard, the two largest fund companies in America. Both offer no-load funds and have favorable yearly expenses.

Step Six is where we get down to the nitty-gritty of where and how to invest with only moderate risk. Keep 20% of your investment portfolio invested in money market (MM) funds to earn interest with high safety. Invest and keep 40% in intermediate-term bond funds to earn higher interest with moderate risk. The remaining 40% goes to stock funds for long term growth and higher profit potential at a higher level of risk.

You can get by owning just one MM fund and one or two bond funds. If you are in a 401k plan with a “stable account” option, substitute it for the MM fund if it pays more interest. Stock funds are a different story. Here you need broad diversification, and should concentrate on funds that invest in large-cap blue chip companies like GE, IBM, Exxon, and so on. An S&P 500 Index fund tracks the stock market and is an ideal holding. You may want to hold 3 or 4 different stock funds, including an international fund, to be heavily diversified.

Step Seven is where you must follow through so that our best investment portfolio can deliver for you over the years and you can sleep at night without worry, knowing that you have a sound investment strategy. Realize that nobody on the face of this earth knows, at any given time, what the best investment is or how to invest profitably with a high degree of certainty. That’s why we diversify and put together an investment portfolio. In Step Six we said to KEEP 20% in MM funds, 40% in bond funds, and 40% in stock funds. KEEP is the operative word, because over time things always change in the investment world. Each of our three basic fund types will have periods of time when they produce good returns and periods when they don’t.

You must review your progress at least once a year, like in January. And you will need to make adjustments by moving money around when your percentages get off track as the various funds perform differently. For example, if your stock funds total less than 40% of your portfolio value, move money to them from the other funds to get back to 40%. In this way you will stay on track, and in the process be shifting money from funds that are getting pricey to funds that are getting cheaper. This lowers your average cost per share over time in both your bond funds and stock funds, and makes managing your investment portfolio an automatic ongoing process.

Now, if anything in this article confused you don’t give up the ship. You can learn investment basics and learn how to invest and follow this plan. Just start at the beginning with a good investment guide, and keep reading articles about investing. It’s easier than you think if you learn the basics first.

A retired financial planner, James Leitz has an MBA (finance) and 35 years of investing experience. For 20 years he advised individual investors, working directly with them helping them to reach their financial goals.

Jim is the author of a complete investor guide, Invest Informed, designed for average investors or would-be investors of all levels of financial background and experience. To learn more about investments and investing and his new financial guide go to http://www.investinformed.com.

Aug 18

You need the best investment guide you can find in this messed up economy and tough investment environment. You’ll also need a good guide to investing for beginners to navigate the rough waters ahead. Investing has never been more difficult or confusing. It’s time to learn how to invest, and here’s how to go about it.

First, you’ll need to get a handle on the investment universe including any investments you might already own. This is not that difficult if you have a good investment guide, since there are only 4 basic investment alternatives out there. Second, you’ll need to learn how to invest and put together a sound investment strategy that will work for you in both good times and bad. That’s what a good guide to investing for beginners can do for you.

In other words, learning how to invest successfully over the long term is a two step process. Skip step number one and you won’t understand step two. Without step two you won’t be able to put the investment knowledge you learned in step one into action. Up front I stated that now is a tough time to invest. Now I’ll back that up with my 35 years of investing experience, in terms of the 4 basic investment alternatives available to all investors. Consider this a mini investment guide and a wake up call. Investing for beginners is no picnic today.

Your 4 basic investment alternatives in order of safest to riskiest: safe investments, bonds, stocks, and alternative investments. Safe investments like bank accounts and money funds pay interest, and these days they don’t pay much. The score in late summer 2010: 1-yr. CDs at less than 1% and money funds at less than.05%, or one-twentieth of 1%. This is not normal, and is in fact downright scary. The government can hardly push rates lower to stimulate the economy as they’ve done in past years. We are already looking at zero interest rates in the money markets.

In order to earn higher interest income of 3% or more, average investors are moving money into bonds in the form of bond funds, which are not really safe investments. Simply put, when interest rates go UP, the value of bonds go DOWN. That’s a basic investment fact you can count on – interest rate risk. If you believe that interest rates will fluctuate as they always have and will go up in the not-too-distant future, bonds are not exactly great investment alternatives at this time. With two down and two to go, we move into the riskier choices that involve assuming the risk of ownership in order to earn higher returns.

Any guide to investing for beginners can point out that on average, over the long term, stocks have returned about 10% a year. The problem is that over the past 10 years the average investor would have done better with his or her money in safe investments in the bank. And over the past 3 years, a loss of about 10% a year was common for the stock funds that invest money for millions of average investors. Investor confidence in the economy and the stock market is not high, as billions of dollars are being pulled out of stock funds and moved someplace else (like to bond and money funds) in search of greater safety.

In the past when uncertainty was high and confidence in the stock market was low, smart investors turned to other (alternative) investments like real estate to find opportunity. That’s been a problem this time around, because the financial system seems unable to get the traction needed get things moving again. High unemployment won’t go away and millions of mortgages are “under water”, as people decide to just walk away from their financial obligations. Gold and silver have done well compared to other investment alternatives. If history is any guide to investing, that’s not exactly a cheerful note. People buy and hoard gold in times of fear and desperation.

Out of our 4 basic choices, none looks like a screaming BUY opportunity. Some of the best minds in the investment world are suggesting that investors need to start viewing the investing game differently and lower their expectations. I suggest that you start with the basics and curl up with a good investment guide on a rainy day. Then, you’ll want to follow up and learn how to invest with a guide to investing written for beginners. Once you start to get up to speed you might even begin to enjoy the challenge. And make no mistake about it… investing today is a challenge.

A retired financial planner, James Leitz has an MBA (finance) and 35 years of investing experience. For 20 years he advised individual investors, working directly with them helping them to reach their financial goals.

Jim is the author of a complete investor guide, Invest Informed, designed for average investors or would-be investors of all levels of financial background and experience. To learn more about investments and investing and his new financial guide go to http://www.investinformed.com.

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