Buying Artwork is often considered to be the exclusive privilege of the rich and there is plenty of evidence to prove this with record sales making headlines the world over. Van Gogh’s sunflowers famously selling for $39.7million back in 1987 is just one example. With the current economic crisis casting a long shadow of financial insecurity for the foreseeable future, more people are looking for tangible alternatives in which to invest their hard-earned money. Buying art is one such alternative, but can it really be a safe investment? Is there a science to making it profitable or is it all just an indulgent matter of the heart? Here are four simple points to consider when buying art, whether for £50 or £50,000.
Chose a discipline
Art doesn’t have to be just fine art: i.e. paint on a canvas. No one can doubt the craftsmanship and art that is required to cut a diamond or carve a fine dining chair from a piece of wood so why not consider buying furniture (such as Chippendale) or sculpture, or more personal items such as antique glass, silver and jewellery? These items may have a broader range of price too enabling investors to start small and grow their collection over time. One collector bought for his daughter, on the occasion of her birthday each year, an antique silver spoon. In time, she learnt to love the subject too and began to compliment the gifts with her own purchases and built up an impressive, and highly valuable, collection.
Research your subject matter
Knowing your subject matter is vital and there is a wealth of information available ranging from the local library for the more academic research to the internet for information on recent sales. An auction house will produce a catalogue for each sale and these are useful points of reference as they will record each piece’s provenance (history). A quirky history, such as a famous owner in the past, will add value to a piece, regardless of what it is.
Study the market
Knowing the current market for your particular discipline is as important as knowing the provenance of a piece itself. The internet, again, is key and regular attendance at auction sales will help you to gauge who shares your interest in a particular style or genre as well as give you a guide to what pieces are selling for. Don’t forget that an auction price is not necessarily indicative of a piece’s value: demand may have pushed the price up.
Seek expert advice
Auction Houses are where most people think to buy art and antiques but antique dealers are just as knowledgeable and are part of a useful network. If the piece you coveted sold to someone else at an auction, why not go to a dealer and ask them to source something similar: by the same artist or craftsman, or simply in the same style. A reputable dealer will be a member of a professional trade association, such as BADA (British Antique Dealers’ Association) who will offer an independent arbitration service if you are not completely happy with your purchase.
Like any investment, the value of a piece of art or an antique can go down as well as up. But with careful research coupled with the advice of a professional, there is no reason why anyone should not be able to buy something with a potential return. If you are able to buy multiple pieces, think about how they can complement each other and if you would sell them on as a group rather than individual pieces. Think too on what links the pieces of a collection: are they all examples of one particular style, or differing styles executed by the same artist or craftsman. When you have carefully considered, weighed up and evaluated all this information, you may decide to go with the other piece of advice many art market professionals expound: go with your heart: if you can afford it and you love it, you should buy it, as you can never put a value on the enjoyment you will have from it. So why not do both? Use your heart and your mind: you will get something that you will treasure and it may even turn out to be a treasure.